SEO is majorly classified into three different areas, that is on-page SEO, off-page SEO, and technical SEO. Optimizing anything present on your website, even on the backend, is necessary for ranking purposes. Off-page and technical SEO deal with the work which is unavailable for the users to view. On the contrary, on-page SEO deals with everything on the website that is visible to the users. Today we will throw some light on the six key areas to focus on for best on-page optimization. In addition, we will also discuss how to analyze the performance of your website.
How to Analyze a Website’s Performance?
Using SEO techniques and strategies is a fool’s chase unless your website’s performance improves. You might be having this question: how do we measure the performance of our website? The answer is by doing a complete SEO audit of your website. Since the on-page SEO part of the website is visible to the viewers, it is our main area of concern. Therefore, after in-depth research, we bring you six on site SEO audit areas to focus on.
6 On-Site Audit Areas to Analyze for Best SEO Performance
Below you can find the list of areas to take into consideration to deliver the best on-page SEO performance. In addition, there is also information on how they can impact your on-site SEO.
- Domain Name and its hosting.
- URL
- Meta Tags
- Keywords
- Content
- Page Speed
How is Domain Name and Hosting Important From SEO Perspective?
To understand the importance of a domain name, firstly, you should know what a domain name is! In brief, it is the name of your website. Ideally, it should be eye-catching, short, and easy to remember. In addition, it should also include the main keyword of your website.
The hosting of your domain is the service provided to website owners for publishing their content. So, the first area of concern in an on-site SEO audit is to ensure that it remains on-site. Poor website hosting can lead to a breakdown, ultimately affecting SEO performance.
How Does the URL Impact SEO Performance?
The URL structure of any website comprises three parts: protocol, domain name, and domain of the website. The protocol gives information on whether your website has security certificates or not. The domain of the website indicates the category of the website.
As we mentioned above, the domain name is the website’s name. Collectively they form a complete URL. As per general SEO guidelines, the URL should be in an understandable form for the users. Therefore, when performing an on-site audit of your website’s SEO, always remember to check the URL structure.
What is The Role of Meta Tags in On-page SEO?
Meta Tags like titles and descriptions are an indirect part of the on-site SEO performance of a website. It is the first point of information that users receive in return for their search queries. They appear on search engine result pages, also known as SERPs.
Some website owners take the help of a meta tag generator to curate SEO-friendly meta tags. From the perspective of SEO, these tags should include keywords. In addition, the character limit of the title and meta description is 50 to 60 and 150 to 160 characters, respectively.
Why Are Keywords So Important for on-site SEO?
The keywords are the identification words for crawlers of the search engine to index your website on the following basis:
- Relevance to the content, and
- Density.
Firstly, the content you are putting up on your website should only have relevant keywords. The keywords and content must relate to each other so that information is relevant to the audience. The second thing is to ensure the number of times you are using a single keyword. If there is excessive use of keywords in the content, the crawler will bring the rank down because of keyword stuffing.
Is Content Important for On-Site SEO?
Content is the most important aspect necessary for SEO, whether it is graphical or in written text form. If the website is blank and has no content, then there would be nothing to do with SEO. The foremost thing to remember while doing on-site SEO analysis is to check for duplicate content.
The audience and crawlers love only fresh, unique, and interesting content. Moreover, the content should have keywords incorporated in a clear manner. The intent of your content should reach the audience clearly.
How Can the Loading Speed of The Page Impact On-Site SEO?
A user normally waits for less than ten seconds for a website to load on his/her screen. When doing the on-site audit of your website’s performance, it is necessary to make a note of the loading speed. As a result of users leaving in the first ten seconds, it starts to generate a bounce rate.
In the eyes of a search engine, when your website’s bounce rate is high, it automatically decreases its rank. Therefore, to ensure a better user experience for your website, one must check the loading speed.
Conclusion
The information given above clearly indicates the importance of on-site SEO website auditing. Similar to meta tag generator tools, you can also utilize SEO tools to focus on different aspects of SEO. In addition to performing SEO activities, these tools can also assist you in on-site optimization.
If you take care of these six areas to focus on the best on-page SEO performance, your website will rank higher. So, take your website to the top of the first SERP by ensuring your on-page performance.